By: Cornelia Solomon
Red Lobster is a casual dining cafe
that specializes in recently prepared
sea food dishes.
some P's Promoting Mix Examination
Over the last several years, consumers have got
become more concerned with their general
health. A healthier a lot more believe as a direct
correlation to diet plan. This trend has required Red
Lobster to change their particular menu to be able to meet
This presentation is going to outline the new strategy
focusing on the 4 P's marketing combine as we
bring in our Lumination House Menu.
вЂўIn 2004, studies
were consuming healthier
and want cafe to
present healthier options.
вЂўRed Lobster met this
need by providing the
Light House Menu.
вЂўAll things on the lumination
house menu contains
fewer than 500 unhealthy calories
15g of fat, 5g of
over loaded fat, 750 mg
of sodium and 75g of
п‚—Red Lobster is the greatest seafood everyday
dining restaurant in the United States and
Canada with 63, 000 employees.
п‚—The Light Residence Menu will probably be offered in every single
of the 700 retailers nationwide.
п‚—The Light Property Menu will incorporate nutritional
info alongside each entrГ©e.
п‚—Red Lobster is committed to providing quality
seafood danss for every finances.
п‚—The Lumination House Menu prices will range from
$12 to $30 depending on the physical
п‚—Our advertising team allow us several
strategies to promote the Light House Menu.
п‚—This presentation defined Red Lobster's
marketing strategy to introduce the modern Light
Home menu. Customers will have better
choices that focuses on both equally nutrition and
taste. In the event successful, we all will further set
yourself apart from different casual cusine
restaurants and increase market shares.