IQRA UNIVERSITY STUDY CENTRE- IURC
|В |RESEARCH PROPOSAL FORMAT |В | |В | |В | |В | |В | |Research Title: |В | |В | |В Fear of Disintermediation: Research of marketing managers perception throughout the industries | |Introduction: |В В | | | | | | | |Background: | |Disintermediation can be described as the reduction or elimination of the role of retailers, brokers, vendors and other middleman in transitions | |between the producer and the consumer. To be more precise, it implies to remove the intermediary which is operating in the provision chain in the company | |(Atkinson, 2001). | |Disintermediation has increased lately in different sectors since the arrival of the internet. Since Intermediaries add worth to the item | |and our crucial part of the source chain, Disintermediation is a significant issue in the management of the whole supply chain (Sampson & Fawcet, 2001). | |Companies now a days are starting to realize that the core to the long term success is always to have direct access to the clients in order to fulfill the changing| |needs and needs of the customers, which enhances the fear of disintermediation for the marketing managers across the sectors. Intermediaries happen to be | |thought as a connect that attaches Producers and Consumers, Yet companies today are focused towards removing the bridge and having direct access to | |customers in order to have a suitable idea of all their target market (Sampson & Fawcet, 2001). | |Many businesses in different companies from electric power tools to music to food packed products to equipment relevant to medical field want forward to | |explore the ability of disintermediation if it may give more advantage, which in come back pressurizes the intermediaries to perform more and therefore creates | |the anxiety about being disinter mediated from your supply chain of the business (Sampson & Fawcet, 2001). | | | |Different industries take advantage of disintermediation. Travel companies in...
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