Marketing Study on the Utilization of Toilet Essay

Stand of Material




1 . 1Background1

1 . 2Objectives1


installment payments on your 1Development of toilet. 2

2 . 2Importance of toilet's cleanliness. a couple of


3. 1Primary research4

several. 1 . 1Observational research4

three or more. 1 . 2Survey research4

3. 1 . 3Focus group interviewing4

3. 2Secondary research4



a few. 1From the survey6

a few. 2From the interviews8

five. 3From the comparison9


6. 1Summary of findings. 13

6. 2Strategies. 14

6. 2 . 1The users. 15

6. installment payments on your 2The owners17

6. installment payments on your 3The cleaner18





Appendix 1: The interview with Ms. Suntan Cher Lang, EASB exec director23 Appendix 2: The interview with Ms. Cheong Kwai Heng, EASB cleaner24 Appendix several: the study questionnaire. 21




4. 1 Background

Lately, toilet health has been one of the important public well-being issues, specifically after the distributed of SARS. Among these, toilet hygiene at university is always a high concern. At the start of the school season in EASB, many college students complained about the lavatories and so performed the purifiers. The students contended that the purifiers did not get the job done properly and the school's bathroom cleanliness will not receive sufficient attention from our school. Nevertheless , from our perspective, this issue must be concerned with the responsibilities of the users, EASB owners as well as the cleansing agents. The health of toilets will reflect the care standard of faculty. This project will openly discuss relating to this issue. four. 2 Objectives

Through this project, the students and also the staffs of EASB will have an appropriate perspective regarding toilet care at college. By doing this exploration, we also hope not only to address the causes of toilet's unhygienic condition nevertheless also to suggest possible solutions to increase EASB toilet cleanliness. This project is considered as a long-term project, meaning the most important objective is to instruct students to behave effectively towards keeping toilets clean.


a few. 3 Development of toilet.

The era of Toilet were only available in the third millennium B. C. when it was called the " Associated with Cleanliness. " Toilets and sewers had been invented in numerous parts of the earth. The main kind of toilet during that time is natural stone toilet. The first water flushing toilets had been first used in the Indus Valley Civilization, in some later periods, this kind of toilet was used extensively. The development of man society triggered the improvement of Toilet's categories, materials, sanitation standards… Today, there are many types of lavatories: home toilets, public toilets, school lavatories, office lavatories etc . 5. 4 Significance of toilet's hygiene.

One of the most significant human's parti is to pass out the poisonous substances from your bodies which will play because agents in disease dispersing. Moreover, bathroom is the place where persons come to clean hands, verify appearances, especially in Singapore, for taking water for drinking so this is a chance for bacteria to distributed rapidly. Additionally , since a toilet is always humid, it creates a good condition for germs to grow and threat the users in any moments of using. Some dangerous diseases and microbes that can assault toilet users include crabs, fungus infection, rash, wet bottom (if you forgot to wipe it before sitting) and even Hepatitis or itching ass. Averagely, each person trips a toilet 6 times a day, which means his chance of being infected with dangerous viruses is multiplied by 6th times. Besides, if we keep the toilet clean, these activities will arranged good examples for the small generations. The result will bring about the better lives to get our almost all. In Singapore, " For all of us, toilet etiquette reflects Singaporeans' culture. It tells persons how civilized we are, " President Tan Pay Holon of The Restroom Association of Singapore (RAS) said,...

References: Kotler, P., & Lee, N. (2008). Social Marketing: Influencing Behaviors forever. (3rd ed. ). Thousand Oaks, CA: Sage.

Hastings, G. (2007). Social Marketing: So why should the Devil Have the ability to the Best Music?. Oxford, England: Butterworth-Heinemann.

Kotler, P., & Armstrong (2010). Principles of Marketing. (13th impotence. ). Higher Saddle River, NJ: Prentice Hall.

Amstrong & Kotler (2009). Marketing: An Introduction. (9th ed). Upper Saddle Riv, NJ: Prentice Hall.

Hassim, Shahida (2011), Schools Celebrity in clean-toilet initiative, My Paper, twenty eight January.

Wong-Anan, Nopporn and Lies, Elaine (2010). Squeaky clean Singapore in toilet manners campaign, Reuters news agency, 17th January.


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