Market Potential Essay


Munchy's company is definitely one of foodstuff company type which in number of biscuits, wafers, cracers and cookies type. In Malaysia, the head office succesfully founded at Johor, around 1991. The Munchy's term was derived from the Mandarin term " No Oi”. ”Mai” which means flour or wheat and " Oi” that refers to the magical top quality found in it's delicious wafer. Nowadays, the brands allocated all over region including Asia Pacific, The european countries, Middle East, Africa, America and Latin America to expand the networking branched. The main marketing objectives of company include making connection with clients by good marketing promotions and extended advertising. Otherwhile, there must be a fantastic distribution for Munchy's in global connection. Munchy's often highlighted to make with good raw materials because the quest of the company is to present fun, cheeky, yummylicious, and affordable biscuits and snack foods for everybody around the globe. There are several web marketing strategy for Munchy's, therefore the first point, the deep expertise and great experience inside the biscuit-making business. Beside that, there must be important insight into application and also unlimited pool of resources and knowledge. The other strategy is showing of skill and competence with reliable brands. Products and Corresponding Concentrate on Markets

Industry demographics can be classified to 3 factors which can be geografic aspect, demografic component and in season factor. Intended for geografic factor, not all the region in the world might accept and like foodstuff like biscuit and wafer because their particular staple food is from difference kind of resourses. By way of example staple food of Asians majority on rice whilst certain nation the staple food is tapioca. Demografic factor, this device is for almost all children and also for teenager and adults. Children is a highest buyer than the others. From the other sight, the customer consist by high cash flow because cookie it accessible in small amount and cheap, rather than low income. There exists a special biscuit for baby for their meals sources. Periodic factor, biscuit and wafer are many demand in a party or as a present for a level, sometimes this kind of food gain popularity because of the promo by buyer who had consumed this meals.

Market Expansion

As the company embraces creativity and constant improvement, Munchy's has received numerous awards. With already a solid presence in Malaysia, Munchy's continues to enhance the bar by simply constantly strengthening their merchandise appeal and market network in Asia and around the community. To achieve this, the company is on a regular basis brand building through their particular numerous improvements and new products. So far, the results have been overwhelming, with warm support from devoted consumers. The latest example of their commitment to continuous improvement and advancement is the installation of three fresh lines that are custom-designed and are also valued at an estimated RM 50 mil. This brings Munchy's total investment in the manufacturing and warehousing establishments to over RM 200 million since 1996.

5. New Products

Together with the constant series of new companies product advancement constantly brought to the market, Munchy's has become synonymous with development. Their newest offering premiered in response to the present trend and desire for healthful snacks. Filled up with healthy and scrumptious fruits, oats, and more, the Oat Krunch constitutes a delectable, healthier biscuit that one will touch base for whenever of the day. Munchy's also introduced the impressive Captain Chew in the second quarter of 2009. The biscuit can be targeted at young adults and kids, and is also enriched with Energy Plus that contains Vitamins B1, B2, B3, B6 and B12. This will make Captain Munch a method to obtain vitamin and nutrition, as well as the perfect nutritious health snack food solution intended for smart and active teenage patients. These latest additions – Oat Krunch and Captain Munch - reinforce Munchy's commitment to providing more great-tasting snack foods that support...


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