A shocking new survey has revealed that children aged 9 to 11 now hold ‘fame’ as their number one value (It ranked 15th in 1997). The study, published in the Journal of Psychology Research on Cyberspace reveals that the lure of stardom is every child’s dream – above  financial success and physical fitness.

Dr. Patricia Greenfield, from the Department of Psychology at UCLA and co-author of the study, said:

“(Tweens) are unrealistic about what they have to do to become famous. They may give up on actually preparing for careers and realistic goals.”

Yalda Uhls, the lead author of the study, went further to say:

“With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever. When being famous and rich is much more important than being kind to others, what will happen to kids as they form their values and their identities?”

This study, posted on Perez Hilton’s website, makes a stark comment on the younger generation’s goals and really implies the negative effects that shows like X-Factor or Britain’s got talent create on children waiting to be ‘discovered’. Hopefully kids can learn that ‘fame’ is something that is rarely ever obtained through a career in performance, but working hard at what you love can make more of a difference to your life than a television screen!